April 2010
6 posts
Watch
In their BlogWell San Diego case study presentation, “Building Meaningful Customer Engagement,” Starbucks’ Director of Digital Strategy, Alexandra Wheeler, and Category Manager, Matthew Guiste, covered their 10 philosophies that guided the construction of their social media program. Alexandra and Matthew explained how they got management buy-in, how social fits into a larger...
WatchMystery Of Memory
How are memories created—and destroyed? Is there such a thing as a “buried” memory? Why do some of us remember the past in vivid detail, while others are left with no more than a few mental snapshots? Interweaving the personal with the scientific. Big Think explores these and other questions in an unforgettable new series: “The Mystery of Memory.”How...
